The Pro Digital Marketing Career Guide: How To Start A Career in Digital Marketing
Do you want a career in a high-growth industry in which both skilled professionals and dedicated individuals with a drive to learn are in high demand? A career in an industry that values diverse skill sets, from creatives to analysts, mathematicians, and techies?
A career in an industry that could land you your choice of in-house or agency roles, but also lends itself to remote working and freelancing? Then digital marketing could be the path for you. Intrigued?
Well, here’s the best part. Unlike many industries, you don’t need any formal qualifications in order to get started. Knowledge, talent, and a drive to learn are valued by most employers far more than academic credentials.
You As a Digital Marketer
Digital marketing is an extremely broad field ranging from web development to graphic design to writing and all things in between.
To be an effective modern marketer, you must be data-oriented. A lot of young marketers I’ve met say they want to do marketing strategy but they haven’t done any work. To learn to effectively strategize, you have to get your hands dirty and actually do work.
The most useful type of marketer is the T-shaped marketer. As you’ll see, there are various aspects of marketing. A T-shaped marketer has a broad understanding of each channel of marketing, but is specialized in one (or a few) channels.
You’re a jack/jill of all trades, ace of one.
If you’re not convinced, Rand Fishkin, founder of Moz, also believes marketers should be T-shaped. Tim Brown, CEO of IDEO, takes the idea further and believes that people in general should be T-shaped.
In addition to having a T-shaped skill set, the best marketers are scrappy problem solvers and can think for themselves. This will all make more sense as we continue. No matter what area you decide to specialize in, it’s important to remember that, in marketing, things are always changing. If you aren’t adapting, you’re going to get left behind.
Stated another way: If you like doing the same, mindless thing everyday and you don’t enjoy learning, then digital marketing is not for you. With that being said, let’s get started.
Find a mentor like Salween Studio Digital Marketing Training Program
A mentor is akin to a personal guide and career coach. They’re there to answer your questions, share their experiences, and just generally help you reach the next step in your career. Unfortunately, getting someone on board with this agreement takes time. It’s rarely as simple as approaching someone and saying “Will you be my mentor?” That’s a huge ask and a lot of pressure. Even if they say “yes,” they might be left wondering “What’s next?”
Instead, reach out to your favorite bloggers and ask them specific questions. Take control of the dialogue by asking them exactly what you want to know. If they answer you, thank them, wait a few days, and ask them another question. If you keep doing this, eventually they might actually become your mentor – even if it’s unofficially.
Attend a marketing event or conference
Events and conferences are great places to learn, but more importantly, they’re great places to meet and connect with people.
Never stop learning. Never stop trying to better yourself.
And that’s it. That’s what you need to do to start a career in digital marketing. Good luck – not that you need it. With enough dedication and hard work, you’ll make it. Just be sure to come back here when you’re a big name in digital to tell me about it!