Essential Digital Skills All Marketers Should Master In 2018
As 2018 draws closer, our focus turns to the essential skills needed to excel in the New Year. As the digital industry is in constant flux, there is a perpetual pressure on marketers to stay up to date with the latest developments and newest product releases.
The need for digital marketers has never been higher, yet the digital skills gap has never been wider. This discrepancy can provide you with the perfect opportunity to demonstrate your value and competency – you just need to make sure you’ve strengthened the right skills. If you want to set yourself apart from the competition and establish yourself as an in-demand marketing professional, you need to know which capabilities count. That’s why we’ve created this list of the top digital marketing skills you should refine in 2018.
Skill #1 Analytics
The very cornerstone of marketing as an industry is understanding the target audience in order to reach out to them effectively. In the modern world, that is best accomplished through collecting and analyzing data–often in large amounts.
Skill#2 Basic HTML/CSS Knowledge
Having marketers on your team with basic coding skills will help your business present messages more clearly through visual design—an important part of digital marketing. The programmers are immensely helpful when creating email campaigns and landing pages. Not only do they help give these things a sleeker design, but they also help improve the user experience greatly, which is extremely important when your goal is to attract leads and close sales.
Skill #3 Content Marketing
Content marketing is widely believed to be the answer to the problems posed by ad blocking. Creating quality content centered around subjects important to your target audience, thus content they want to engage with, helps your business overcome the recent barriers ad blocking creates between businesses and the customers they are trying to reach. Additionally, investing in digital marketers with content marketing and writing skills will lead to an increase in traffic to your website and higher organic search engine rankings for your business which results in more leads.
Skill #4 SEO
Some people may claim that SEO is dead, but for marketers, that couldn’t be further from the truth. Organic search results have the potential to be much more powerful than paid ads, especially if they make it to the first page, and it’s been estimated that nearly 40% of customers find the company through search.
That said, algorithms and best practices are constantly evolving, so SEO is one skill that requires consistent updating and refining. Because of this, many companies prefer to have a dedicated SEO expert (or a team of them) rather than more general marketing professionals who know some SEO. Still, it’s well worth the time for any marketer to invest some time in grasping at least the basics.
If you notice a skills gap on your marketing team or have trouble finding qualified marketing talent for your business, then contact Salween Studio today. We can match you with the skilled digital marketing talent your business needs to be successful in 2018.